Dynamic Sales Strategy

Are you ready to improve your sales performance? The most consistently successful sales pros have a clearly defined sales process, and they apply it to every sales interaction. In these classes and consultations we share Dynamic Sales Strategy, and show how to tailor it to each of your offerings, team members, and prospects.

This clear, simple sales methodology keeps every sales call on track to the best possible outcome. Sales performance improves significantly. The average increase in top line sales after this work is 30% for the first year!

Sales Process Development

A defined sales process ensures that all prospects and clients are treated with the same care, respect, and attention to detail. It’s important, because your sales team defines your brand in the mind of your target market.

(No one says “I had a bad call with ‘Maxine.’” They say “I had a bad call with ‘Acme Cable!’”) Your sales process should maximize customer goal achievement, drive strong sales numbers, and define your brand.

Once in place, your sales process will make the onboarding of new reps faster and less complex, yielding consistent results. Through this management-level consulting and training work, you will develop an effective, streamlined sales process to maximize the efficacy of your sales team. Your brand message will be clear and easy to remember.

When the whole sales team is on the same page, your sales performance will improve.

Sales Concepts and Psychology

These sales theory classes are designed for sales managers and trainers, as well as experienced sales pros. Through these workshops, we examine several key concepts about sales performance and the psychology of purchasing decisions. This scientific data is the basis for all effective sales processes.

When a sale involves multiple decision makers, it’s important to react effectively to each stakeholder’s input.

You’ll learn:

  • How to identify buying mindsets and buying signals
  • How to recognize inherent biases
  • How to influence buyers, and build trust in record time
  • To apply this information in the development of new sales approaches and call micro-scripting.

(Why micro-scripting? Because it’s a proven way to help your prospect identify with and remember your brand message.)

Key Account Negotiation and Management

Key accounts are so named due to their importance to the enterprise. Does your company have a definition, or criteria to identify those accounts? Do you have a specific sales process to sell them? We can help.

Through these consults and classes you’ll learn how to identify and build key accounts, how to manage those you already have, and how to target companies you’d like to add to your key account list.

Let's improve performance!

Why is Dynamic Sales Strategy the key to your success?

  • 8 in 10 prospects prefer talking to reps over email, which matches up with the percentage of reps (78%) who use it.

    (Leap Job)
  • Prospects are open to communicating with sellers at industry events (34%), via LinkedIn (21%), text (21%), voicemail (21%) and social media (18%).

    (Forbes)
  • 44% of salespeople give up after one follow-up call to a prospect.

    (Salesforce)
  • It takes an average of 8 cold calls to contact a prospect. It takes an average of 18 contacts to have a meeting with a buyer.

    (CSO Insights)
  • Over 66% of sales reps have only reached out to 250 or fewer prospects within the last year.

    (McKinsey)
  • Since early 2020, email is almost 40 times better at acquiring new customers than Facebook and Twitter combined.

    (McKinsey)
  • Simple language sells better. Emails written at a third-grade reading level have the highest response rate (535), 36% higher than those written in more complex language.

    (Gartner)
  • When the subject line of a sales email includes the recipient’s first name, unique open rates go up by 29.3% regardless of the industry.

    (Salesforce)
  • Only 24% of sales emails are ever opened.

    (Salesforce)
  • 79% of sales executives claim that a leading driver of hitting new targets is improving the productivity of existing sales agents.

    (CSO Insights)
  • Over the last five years, the average sales cycle has increased by 22% in length.

    (Kapost)
  • More than 50% of successful sales teams have a 12-month rolling sales strategic plan, while 10% map out the next three years.

    (Forrester)
  • Enterprise businesses will miss the equivalent of up to 10% of annual sales in lost sales opportunities because of poor sales planning.

    (Gartner)