NAVIGATING A SUCCESSFUL PRODUCT LAUNCH
To engineer a successful product launch, you need to position your product so it sells at a profitable price and volume. Positioning means getting the word out, and telling your story effectively. Who needs the product? How does the product help the buyer?
Commercialization is finding the route to profiting from your product.
Sounds easy, doesn’t it?
But consider the factors involved in commercialization:
- Allocation of appropriate financial resources
- Public Relations and Marketing
- Human Resources
- Technical resources
- Market research necessary to plan and manage a successful product launch
Often, businesses underestimate these challenges and what it takes to make a launch successful.
Sales Dynamo is experienced in all phases of commercialization and has helped launch products with 10 companies in 6 different industries.
Let us make commercialization easier for you! We can help you create and execute a successful launch plan.Ask us how!
Outside sales reps now spend 89% more time selling remotely than in 2018
Pre-call planning increases closing ratios an average of 30%.
Only 22.9% of sales reps follow any kind of a structured time management methodology.
Fewer than 26% of active sales representatives do any pre-sales-call research or planning.