Key Accounts and Key Account Management
Key Account Success
Key Takeaways: This class is conducted in 2 two-hour sessions. When companies lack a definition of key account management, their success is hampered from the start. When you can’t define something, it’s difficult to do it. We’ll show you how to define key accounts, how to manage specific existing accounts to grow into key accounts, and create a strategy to target potential key accounts to become customers.
This class is part of a course series
Additional Info
In session 2 we will help you define and drive a strategy to manage your key accounts, and develop an account management plan that includes:
- your team
- their team
- market trends
- client needs, goals and gaps
- SWOT
- Competitor infiltration
- Value adds
