
Key Account Teams: Why One Sales Rep Isn’t Enough, and Who Is
Key Account Success
Key Takeaways: Key accounts need to be expanded, penetrated, and protected from infiltration and damage. They are institution partnerships that drive significant percentages of MRR and ARR. Based on your industry and your Key Account strategy it is common to six key stakeholders (sometimes more) involved on your KAM team. We’ll show you how to build your team strategically, and what they need to do to keep your KAs running smoothly.
This class is part of a course series