Key Account Sales: The Normal Game Plan Won’t Work
Key Account Success
Key Takeaways: Key account management and selling are very different. While a normal sales process focuses on the short and mid-term, a key account manager (KAM) prioritizes the future. The short and mid-term gains are often low margin as they establish the partnership. In this class we’ll focus on the strategic ins and outs of mapping a Key Account Strategy that will yield long term success.
This class is part of a course series