
Influence and Bias: Are You Selling? Or Being Sold?
Key Takeaways: The science of heuristics, or the shortcuts and assumptions our minds make in the background of everyday life, influences whether we are selling, being sold, or even being ignored. In this 4 part class we explore the top 30 heuristics that affect sales, and discuss how to recognize them, avoid letting them contaminate your critical thinking, and how to use them to your advantage when your buyer is exhibiting them.